01—History
Selling & Marketing Expense History
Year-over-year comparison from 10-K annual reports · Dashed line: constant growth FY2020–FY2025. Drag across the bars to change the range.
- $2.59B
02—Ledger
03—Questions
What is selling & marketing expense?
Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.
What is Airbnb, Inc.'s current selling & marketing expense?
Airbnb, Inc. (ABNB) annual selling & marketing expense for 2025 was $2.59B, a 20.48% increase from 2024. Airbnb, Inc. selling & marketing expense for the quarter ending March 31, 2026 was $751.0M.
What was Airbnb, Inc.'s selling & marketing expense in 2024?
Airbnb, Inc. annual selling & marketing expense for 2024 was $2.15B, a 21.84% increase from 2023.
What was Airbnb, Inc.'s selling & marketing expense in 2023?
Airbnb, Inc. annual selling & marketing expense for 2023 was $1.76B, a 16.29% increase from 2022.
What is Airbnb, Inc.'s 5-year selling & marketing expense CAGR?
Airbnb, Inc. selling & marketing expense grew at a compound annual growth rate (CAGR) of 17.11% from FY2020 to FY2025, going from $1.18B to $2.59B over 5 years.
- Company
- Airbnb, Inc.
- Ticker
- ABNB
- Sector
- Other
- Industry
- Services-To Dwellings & Other Buildings