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Airbnb, Inc. Selling & Marketing Expense 2019-2026 | ABNB

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What is selling & marketing expense?

Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.

What is Airbnb, Inc.'s current selling & marketing expense?

Airbnb, Inc. (ABNB) annual selling & marketing expense for 2025 was $2.59B, a 20.48% increase from 2024. Airbnb, Inc. selling & marketing expense for the quarter ending March 31, 2026 was $751.0M.

What was Airbnb, Inc.'s selling & marketing expense in 2024?

Airbnb, Inc. annual selling & marketing expense for 2024 was $2.15B, a 21.84% increase from 2023.

What was Airbnb, Inc.'s selling & marketing expense in 2023?

Airbnb, Inc. annual selling & marketing expense for 2023 was $1.76B, a 16.29% increase from 2022.

What is Airbnb, Inc.'s 5-year selling & marketing expense CAGR?

Airbnb, Inc. selling & marketing expense grew at a compound annual growth rate (CAGR) of 17.11% from FY2020 to FY2025, going from $1.18B to $2.59B over 5 years.

Selling & Marketing Expense History

Year-over-year comparison from 10-K annual reports

Key Statistics
Trend Direction
Growing
CAGR+17.1%
FY2020
$1.18B
→
FY2025
$2.59B
19202122232425
5 years selected
Selling & Marketing Expense History
PeriodValueChangeSource
FY2025$2.59B+20.5%10-K
FY2024$2.15B+21.8%10-K
FY2023$1.76B+16.3%10-K
FY2022$1.52B+27.8%10-K
FY2021$1.19B+0.9%10-K
FY2020$1.18B-27.5%10-K
FY2019$1.62B-10-K
Company: Airbnb, Inc.Ticker: ABNBSector: OtherIndustry: Services-To Dwellings & Other BuildingsView company profile →