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Affirm Holdings, Inc. Selling & Marketing Expense 2019-2026 | AFRM

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What is selling & marketing expense?

Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.

What is Affirm Holdings, Inc.'s current selling & marketing expense?

Affirm Holdings, Inc. (AFRM) annual selling & marketing expense for 2025 was $434.8M, a 24.56% decline from 2024. Affirm Holdings, Inc. selling & marketing expense for the quarter ending March 31, 2026 was $72.9M.

What was Affirm Holdings, Inc.'s selling & marketing expense in 2024?

Affirm Holdings, Inc. annual selling & marketing expense for 2024 was $576.4M, a 9.69% decline from 2023.

What was Affirm Holdings, Inc.'s selling & marketing expense in 2023?

Affirm Holdings, Inc. annual selling & marketing expense for 2023 was $638.3M, a 19.90% increase from 2022.

What is Affirm Holdings, Inc.'s 5-year selling & marketing expense CAGR?

Affirm Holdings, Inc. selling & marketing expense grew at a compound annual growth rate (CAGR) of 76.98% from FY2020 to FY2025, going from $25.0M to $434.8M over 5 years.

Selling & Marketing Expense History

Year-over-year comparison from 10-K annual reports

Key Statistics
Trend Direction
Declining
CAGR+77.0%
FY2020
$25.0M
FY2025
$434.8M
19202122232425
5 years selected
Selling & Marketing Expense History
PeriodValueChangeSource
FY2025$434.8M-24.6%10-K
FY2024$576.4M-9.7%10-K
FY2023$638.3M+19.9%10-K
FY2022$532.3M+192.2%10-K
FY2021$182.2M+627.5%10-K
FY2020$25.0M+48.5%10-K
FY2019$16.9M-10-K
Company: Affirm Holdings, Inc.Ticker: AFRMSector: Financial ServicesIndustry: Personal Credit InstitutionsView company profile →