Summary
Booking Holdings Inc. (formerly Priceline.com Inc.) reported strong financial performance in its 2012 10-K filing, driven primarily by its international operations, particularly Booking.com, which accounted for a substantial majority of gross bookings and operating income. The company highlighted robust growth across its brands, including Agoda.com and Rentalcars.com, and emphasized its strategy to maintain global leadership in online hotel and accommodation reservations. While the company experienced significant growth, it also faces increasing competition from established tech giants like Google and Apple, as well as emerging online travel companies. The report details ongoing legal proceedings related to hotel occupancy taxes and the company's strategy to navigate these challenges. The company is also in the process of acquiring KAYAK Software Corporation, a significant strategic move expected to close in the first half of 2013.
Financial Highlights
52 data points| Revenue | $5.26B |
| Cost of Revenue | $1.18B |
| Gross Profit | $4.08B |
| Operating Expenses | $2.25B |
| Operating Income | $1.83B |
| Interest Expense | $62.06M |
| Net Income | $1.42B |
| EPS (Basic) | $28.48 |
| EPS (Diluted) | $27.66 |
| Shares Outstanding (Basic) | 49.84M |
| Shares Outstanding (Diluted) | 51.33M |
Key Highlights
- 1International operations are the primary growth engine, contributing 82% of gross bookings and 92% of operating income in 2012.
- 2Booking.com is the world's largest hotel and accommodation reservation website, serving customers globally.
- 3The company is actively expanding its service offerings and geographic reach, with a focus on international markets.
- 4A significant pending acquisition of KAYAK Software Corporation for $1.8 billion was announced in November 2012, signaling strategic expansion into meta-search.
- 5The company faces intense competition from online travel agencies, meta-search sites, and technology giants.
- 6Ongoing legal proceedings related to hotel occupancy taxes represent a notable risk, with an accrual of $56 million as of December 31, 2012.
- 7Online advertising expenses continue to rise, driven by international brand growth and recent lower returns on investment, while the company aims to maintain brand awareness and traffic generation.