Summary
Booking Holdings Inc. (formerly The Priceline Group Inc.) presents its 2016 annual report, highlighting its diversified portfolio of online travel reservation brands, including Booking.com, priceline.com, KAYAK, agoda.com, Rentalcars.com, and OpenTable. The company's mission is to 'help people experience the world' by providing leading online reservation and related services. A significant majority of its gross profit (88% in 2016) is derived from international operations, predominantly driven by Booking.com. The business model relies on commissions from facilitating reservations, transaction gross profit on a merchant basis, and advertising revenues. For the fiscal year ended December 31, 2016, the company demonstrated robust growth, with total revenues reaching $10.74 billion and gross profit increasing by 20.1% to $10.31 billion. This growth was largely fueled by a substantial increase in accommodation room nights booked (28.7% year-over-year). However, the company also recorded a significant $940.7 million goodwill impairment charge related to its OpenTable acquisition, impacting net income. The company continues to invest heavily in marketing and brand awareness, with performance advertising expenses totaling $3.5 billion in 2016. Key risks identified include intense competition, macroeconomic uncertainties, currency fluctuations, and reliance on technology and advertising channels.
Financial Highlights
53 data points| Revenue | $10.74B |
| Cost of Revenue | $415.00M |
| Gross Profit | $10.33B |
| Operating Expenses | $7.42B |
| Operating Income | $2.91B |
| Interest Expense | $208.00M |
| Net Income | $2.13B |
| EPS (Basic) | $43.14 |
| EPS (Diluted) | $42.65 |
| Shares Outstanding (Basic) | 49.49M |
| Shares Outstanding (Diluted) | 50.06M |
Key Highlights
- 1Diversified brand portfolio: Operates six key brands (Booking.com, priceline.com, KAYAK, agoda.com, Rentalcars.com, OpenTable) serving various segments of the travel and dining markets.
- 2Strong international revenue base: 88% of consolidated gross profit in 2016 generated from international operations, primarily driven by Booking.com.
- 3Robust Gross Profit Growth: Gross profit increased by 20.1% year-over-year to $10.31 billion, indicating strong underlying business performance.
- 4Significant Investment in Marketing: Performance advertising expenses reached $3.5 billion in 2016, underscoring the company's commitment to customer acquisition and brand visibility.
- 5OpenTable Goodwill Impairment: A substantial non-cash charge of $940.7 million was recognized due to goodwill impairment related to the OpenTable acquisition, impacting reported net income.
- 6Continued Expansion in Accommodations: Booking.com's property count grew to over 1.1 million, with over 568,000 being vacation rentals, demonstrating continued supply growth.
- 7Strategic Focus on Growth and Innovation: The company's strategy emphasizes providing the best consumer experience, partnering with service providers, operating independent brands, and investing in profitable growth.