Summary
On June 30, 2005, Priceline.com Incorporated (now Booking Holdings Inc.) filed an 8-K report to disclose a significant strategic partnership. The company announced it had entered into a multi-service travel marketing agreement with Orbitz, Inc. While the agreement is a notable development in the competitive online travel landscape, Priceline.com explicitly stated that it does not expect this partnership to have a material impact on its financial results for the year 2005. Investors should note that the primary purpose of this filing was to ensure timely disclosure of this business development under Regulation FD.
Key Highlights
- 1Priceline.com Incorporated entered into a multi-service travel marketing agreement with Orbitz, Inc.
- 2The agreement was announced on June 30, 2005.
- 3The filing was made under Form 8-K, specifically under Item 7.01 (Regulation FD Disclosure).
- 4Priceline.com stated that the agreement is not expected to have a material impact on its 2005 financial results.
- 5A press release announcing the agreement is included as an exhibit (Exhibit 99.1).
- 6The report was signed by Jeffery H. Boyd, President and Chief Executive Officer of Priceline.com Incorporated.