Summary
Booking Holdings Inc. (BKNG), formerly known as The Priceline Group Inc., announced a significant corporate name change effective February 21, 2018. This 8-K filing details the amendment to its Certificate of Incorporation and adoption of new By-Laws to reflect the new corporate identity. This change is primarily a branding and identity update, with no other operational or financial changes disclosed in this specific filing. Investors should note the associated ticker symbol and CUSIP changes for both common stock and public debt, which become effective in late February and mid-March 2018, respectively. The company also launched a new corporate website, www.bookingholdings.com, which will serve as the central hub for investor relations information, SEC filings, and corporate governance documents. While this filing focuses on the name change itself, it's important for investors to understand that this rebranding is a strategic move to better represent the company's broader portfolio of travel brands beyond its original namesake.
Key Highlights
- 1The Priceline Group Inc. officially changed its legal name to Booking Holdings Inc. effective February 21, 2018.
- 2The name change was effectuated through an amendment to the company's Restated Certificate of Incorporation and adoption of Amended By-Laws.
- 3The company's common stock will trade under the new ticker symbol BKNG on the Nasdaq Stock Market, effective February 27, 2018.
- 4New CUSIP numbers have been assigned to the company's common stock and will be assigned to its publicly traded debt.
- 5Changes to ticker symbols and CUSIP numbers for the company's debt on the NYSE are scheduled for approximately March 15, 2018.
- 6A new corporate website, www.bookingholdings.com, has been launched to house investor relations and corporate governance information.
- 7This filing confirms no other changes to the company's certificate of incorporation or by-laws beyond the name change.