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Coinbase Global, Inc. Selling & Marketing Expense 2019-2026 | COIN

Annual FY2019–FY2025 · quarterly through Q1 FY2026

Latest annual · FY2025

$1.06B

+61.8%YoY vs FY2024Source: 10-KFY2025

From $24.1M in FY2019 to $1.06B in FY2025: 43.8× in 6 years.

By quarter▲▼ vs a year before
Fiscal yearQ1Q2Q3Q4
FY26$267M+7.9%Not reportedNot reportedNot reported
FY25$247M+150.8%$236M+43.0%$260M+58.0%$315M+39.4%
FY24$99M+54.1%$165M+97.1%$165M+110.8%$226M+112.4%
FY23$64M−68.0%$84M−40.5%$78M+3.0%$106M+14.2%
FY22$200M+69.7%$141M−28.0%$76M−28.0%$93M−61.9%
Share22%25%21%32%

Shaded by size: darkest is the largest quarter shown; ringed is the latest reported; a dash marks a quarter with no separate figure. Each quarter sits by its period-end date. Share: its typical part of the fiscal year.

Key Statistics

Trend DirectionGrowing
CAGR

+79.5%

FY2020
$56.8M
FY2025
$1.06B

5 years selected · on the chart

Selling & Marketing Expense History

Year-over-year comparison from 10-K annual reports

  1. $1.06B
YoY changeLargest recent move+1068.8%in FY21Latest +61.8%

1 older move runs past ±150% (largest +1068.8%); point at, tap or drag across the bars to read one.

Selling & Marketing Expense, period by period

PeriodValueChangeSource
FY2025$1.06B+61.8%10-K
FY2024$654.4M+96.9%10-K
FY2023$332.3M−34.9%10-K
FY2022$510.1M−23.1%10-K
FY2021$663.7M+1068.8%10-K
FY2020$56.8M+135.1%10-K
FY2019$24.1M—10-K

What is selling & marketing expense?

Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.

What is Coinbase Global, Inc.'s current selling & marketing expense?

Coinbase Global, Inc. (COIN) annual selling & marketing expense for 2025 was $1.06B, a 61.75% increase from 2024. Coinbase Global, Inc. selling & marketing expense for the quarter ending March 31, 2026 was $266.7M.

What was Coinbase Global, Inc.'s selling & marketing expense in 2024?

Coinbase Global, Inc. annual selling & marketing expense for 2024 was $654.4M, a 96.94% increase from 2023.

What was Coinbase Global, Inc.'s selling & marketing expense in 2023?

Coinbase Global, Inc. annual selling & marketing expense for 2023 was $332.3M, a 34.85% decline from 2022.

What is Coinbase Global, Inc.'s 5-year selling & marketing expense CAGR?

Coinbase Global, Inc. selling & marketing expense grew at a compound annual growth rate (CAGR) of 79.52% from FY2020 to FY2025, going from $56.8M to $1.06B over 5 years.

Company
Coinbase Global, Inc.
Ticker
COIN
Sector
Other
Industry
Finance Services