Summary
This 8-K filing from Deere & Company, dated January 9, 2001, primarily announces a change in how the company will communicate its monthly retail sales figures. Investors can now expect Deere to release commentary on its December 2000 retail sales shortly after the Equipment Manufacturers Institute (EMI) releases its North American farm machinery retail sales data. This new communication strategy aims to provide investors with timely insights into Deere's sales performance, directly following industry-wide data releases. The company's remarks will be made available on its corporate website, offering commentary not only on farm machinery but also on construction equipment and commercial and consumer equipment sales. This move indicates a commitment to transparency and timely disclosure of key operational metrics.
Key Highlights
- 1Deere & Company will release commentary on December 2000 retail sales.
- 2The commentary will be provided after the monthly announcement of industry sales by the Equipment Manufacturers Institute (EMI).
- 3EMI data typically covers North American farm-machinery retail sales and is disclosed between the 10th and 12th of each month.
- 4Deere's remarks will be posted on the company's official website (www.deere.com).
- 5The company's statement will offer commentary on the EMI data, as well as Deere's own retail sales of farm machinery, construction equipment, and commercial/consumer equipment.
- 6The commentary will be accessible on the Deere website for approximately two weeks.
- 7Other company developments may also be posted on the website periodically.