8-KOther Events

DEERE & CO 8-K Report (Mar 12, 2001)

Filed March 12, 2001For Securities:DE

Summary

Deere & Company has announced a new disclosure policy regarding monthly retail sales commentary. Starting after the Equipment Manufacturers Institute (EMI) releases its monthly North American farm-machinery retail sales data, Deere will post its own commentary on its website. This commentary will offer insights into Deere's retail sales performance across its farm machinery, construction equipment, and commercial and consumer equipment segments, in addition to commenting on the broader EMI data. This move signifies an increased transparency from Deere, providing investors with more timely and specific insights into the company's sales trends. While the EMI data offers an industry-wide perspective, Deere's own commentary will allow investors to gauge the company's performance relative to the market and understand factors influencing its sales, which is crucial for assessing the company's operational health and future outlook.

Key Highlights

  • 1Deere & Company to release monthly retail sales commentary.
  • 2Commentary will be issued after the Equipment Manufacturers Institute (EMI) announces monthly industry sales.
  • 3Focus on North American farm-machinery retail sales via EMI data.
  • 4Deere's commentary will cover farm machinery, construction equipment, and commercial/consumer equipment.
  • 5Statements will be posted on the Deere website (www.deere.com).
  • 6Information will be available on the website for approximately two weeks.
  • 7Company may post other development updates on its website periodically.

Frequently Asked Questions

Deere & Company announced that it will begin releasing monthly commentary on its retail sales performance shortly after the Equipment Manufacturers Institute (EMI) releases its industry sales data. This commentary will provide company-specific insights beyond the general industry figures.

Deere's commentary will cover retail sales for its farm machinery, construction equipment, and commercial and consumer equipment segments. It will also include comments on the broader North American farm-machinery retail sales data released by the EMI.

The monthly retail sales commentary will be posted on Deere & Company's official website, www.deere.com. It will be available for approximately two weeks after posting.

The filing indicates that Deere will release commentary on February retail sales after the EMI report, which is expected this week. This suggests the new policy is being implemented immediately following this announcement.