8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Dec 5, 2005)

Filed December 5, 2005For Securities:DE

Summary

Deere & Company (DE) announced on December 5, 2005, its intention to release a monthly commentary on its retail sales for November 2005. This disclosure, made under Regulation FD, signals a new approach to providing timely information to investors regarding sales performance across its key segments: farm machinery, construction equipment, and commercial and consumer equipment. The company stated that the sales commentary would be made available via a recorded telephone message and on its corporate website, www.JohnDeere.com, shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data, typically around the tenth of each month. This initiative provides investors with a more frequent and direct insight into Deere's operational performance and market reception, complementing its regular financial reporting.

Key Highlights

  • 1Deere & Company will begin releasing monthly commentary on its retail sales.
  • 2The first monthly sales commentary will cover November 2005 retail sales.
  • 3The commentary will include information on farm machinery, construction equipment, and commercial/consumer equipment sales.
  • 4This information will be accessible via a recorded telephone message and the company's website.
  • 5The release will coincide with the Association of Equipment Manufacturers (AEM) monthly industry sales announcement, expected around the 10th of each month.
  • 6This initiative is a form of Regulation FD disclosure, ensuring timely and broad dissemination of material information.

Frequently Asked Questions

The primary purpose of this 8-K filing is to announce Deere & Company's intention to provide monthly commentary on its retail sales performance, starting with November 2005 data. This is a disclosure under Regulation FD to ensure timely and broad dissemination of material information to investors.

Investors can access the monthly retail sales commentary through a recorded telephone message and by visiting the company's official website, www.JohnDeere.com. The information is expected to be available shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data.

The monthly sales commentary will provide information and comments on Deere's retail sales of farm machinery, construction equipment, and commercial and consumer equipment.

The first monthly sales update will cover November 2005 retail sales and is expected to be released shortly after the AEM industry sales report, which is typically made public around the tenth day of the month.