8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Jan 3, 2007)

Filed January 3, 2007For Securities:DE

Summary

Deere & Company (DE) announced on January 3, 2007, its intention to release monthly commentary on its December 2006 retail sales. This announcement, made via an 8-K filing, signals the company's commitment to providing timely updates to investors regarding sales performance across its key segments: farm machinery, construction equipment, and commercial and consumer equipment. Investors can expect this sales commentary to be made available shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data, typically around the tenth day of the month. The information will be accessible through a recorded telephone message and via the company's website, www.JohnDeere.com, for a period following the announcement. This proactive communication strategy aims to keep stakeholders informed about the company's operational trends and market conditions.

Key Highlights

  • 1Deere & Company plans to release monthly commentary on retail sales.
  • 2The first commentary will cover December 2006 retail sales.
  • 3The announcement is expected shortly after the Association of Equipment Manufacturers (AEM) releases industry sales data (around the 10th of the month).
  • 4The commentary will cover retail sales for farm machinery, construction equipment, and commercial & consumer equipment.
  • 5Information will be accessible via telephone recording and the company's website (www.JohnDeere.com).
  • 6This initiative demonstrates Deere's commitment to timely investor communication.

Frequently Asked Questions

The main purpose of this 8-K filing is to inform investors that Deere & Company will begin releasing monthly commentary on its retail sales performance, starting with data for December 2006.

The commentary is expected to be released shortly after the Association of Equipment Manufacturers (AEM) publishes its monthly industry sales figures, which typically occurs around the tenth day of each month.

Investors can access the sales commentary via a recorded telephone message at (309) 765-5149 or by visiting the company's official website at www.JohnDeere.com. The information will be available for several days following the announcement.

The commentary will provide insights into the company's retail sales for farm machinery, construction equipment, and commercial and consumer equipment.