8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Apr 2, 2007)

Filed April 2, 2007For Securities:DE

Summary

Deere & Company (DE) announced in this 8-K filing dated April 2, 2007, its intention to provide monthly commentary on retail sales for March 2007. This information will be released following the Association of Equipment Manufacturers (AEM) monthly industry sales announcement, typically around the tenth of the month. Investors will be able to access these updates via a recorded telephone message or through the company's website, www.JohnDeere.com. This initiative represents an effort by Deere to offer more frequent and direct communication to investors regarding sales performance across its key segments: farm machinery, construction equipment, and commercial and consumer equipment. The timely release of this commentary, following industry-wide data, will allow investors to gain insights into Deere's performance relative to the broader market and assess potential trends impacting the company's business.

Key Highlights

  • 1Deere & Company will begin releasing monthly commentary on retail sales.
  • 2The first commentary will cover March 2007 sales and is expected next week.
  • 3Updates will be provided after the Association of Equipment Manufacturers (AEM) monthly industry sales report.
  • 4Commentary will include insights on farm machinery, construction equipment, and commercial/consumer equipment retail sales.
  • 5The information will be accessible via a recorded phone message and the company's website (www.JohnDeere.com).
  • 6This communication method provides investors with more frequent sales performance updates.

Frequently Asked Questions

The primary purpose of this 8-K filing is to inform investors that Deere & Company will be providing monthly commentary on its retail sales performance, starting with March 2007 sales data.

The commentary for March 2007 retail sales is expected to be available next week, shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales report, which typically occurs around the tenth day of the month.

Investors can access the commentary through a recorded telephone message at (309) 765-5149 or via the company's website at www.JohnDeere.com. The information is expected to be available by phone slightly before it is posted online.

Deere's commentary will cover retail sales of farm machinery, construction equipment, and commercial and consumer equipment, along with commentary on the AEM industry data.