8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Jul 3, 2007)

Filed July 3, 2007For Securities:DE

Summary

Deere & Company (DE) announced in this Form 8-K filing dated July 3, 2007, its intention to release monthly commentary on its June 2007 retail sales. This commentary will cover sales performance across its key segments, including farm machinery, construction equipment, and commercial and consumer equipment. Investors can access this information through a recorded telephone message and via the company's website, www.JohnDeere.com. The release of Deere's commentary is expected to coincide with the monthly announcement of industry sales data by the Association of Equipment Manufacturers (AEM), typically around the tenth day of the month. This proactive disclosure aims to provide timely insights into the company's operational performance and market conditions.

Key Highlights

  • 1Deere & Company plans to release monthly retail sales commentary, starting with June 2007 data.
  • 2The commentary will cover sales performance for farm machinery, construction equipment, and commercial & consumer equipment.
  • 3Information will be disseminated via a recorded telephone message and the company's official website (www.JohnDeere.com).
  • 4The release is timed to follow the monthly AEM industry sales report, usually around the 10th of each month.
  • 5This initiative provides investors with more frequent updates on the company's sales trends.
  • 6The company may also post other development information on its website periodically.

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