8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Jul 3, 2007)

Filed July 3, 2007For Securities:DE

Summary

Deere & Company (DE) announced in this Form 8-K filing dated July 3, 2007, its intention to release monthly commentary on its June 2007 retail sales. This commentary will cover sales performance across its key segments, including farm machinery, construction equipment, and commercial and consumer equipment. Investors can access this information through a recorded telephone message and via the company's website, www.JohnDeere.com. The release of Deere's commentary is expected to coincide with the monthly announcement of industry sales data by the Association of Equipment Manufacturers (AEM), typically around the tenth day of the month. This proactive disclosure aims to provide timely insights into the company's operational performance and market conditions.

Key Highlights

  • 1Deere & Company plans to release monthly retail sales commentary, starting with June 2007 data.
  • 2The commentary will cover sales performance for farm machinery, construction equipment, and commercial & consumer equipment.
  • 3Information will be disseminated via a recorded telephone message and the company's official website (www.JohnDeere.com).
  • 4The release is timed to follow the monthly AEM industry sales report, usually around the 10th of each month.
  • 5This initiative provides investors with more frequent updates on the company's sales trends.
  • 6The company may also post other development information on its website periodically.

Frequently Asked Questions

The main purpose of this 8-K filing is to inform investors about Deere & Company's new initiative to release monthly commentary on its retail sales performance. This provides a more frequent update than traditional quarterly earnings reports.

The commentary on June 2007 retail sales is expected to be released the week following the filing date (July 3, 2007), typically after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data, which is usually around the tenth day of the month.

The monthly sales commentary will be available through a recorded telephone message at (309) 765-5149 and on Deere's corporate website at www.JohnDeere.com. It will be accessible for several days following the AEM announcement.

The commentary will provide insights into the company's retail sales for farm machinery, construction equipment, and commercial and consumer equipment.