Summary
Deere & Company (DE) announced in this July 1, 2008 8-K filing its intention to release monthly commentary on retail sales, starting with June 2008 data. This commentary will cover farm machinery, construction equipment, and commercial and consumer equipment. This new disclosure practice aims to provide investors with more timely and frequent insights into the company's sales performance. The information will be accessible via a recorded telephone message and through the company's website, shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data, typically around the tenth day of each month.
Key Highlights
- 1Deere & Company will begin releasing monthly commentary on retail sales, effective June 2008.
- 2The commentary will cover sales performance for farm machinery, construction equipment, and commercial and consumer equipment.
- 3This new disclosure will be made available after the monthly Association of Equipment Manufacturers (AEM) industry sales report.
- 4Investors can access the retail sales commentary via a recorded telephone message.
- 5The information will also be posted on Deere's official website (www.Deere.com).
- 6This initiative provides more frequent updates on company sales trends to investors.