8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Dec 3, 2008)

Filed December 3, 2008For Securities:DE

Summary

Deere & Company announced its intention to provide monthly commentary on its retail sales, beginning with November 2008 data. This new disclosure practice aims to offer investors a more frequent and detailed insight into the company's sales performance across its key segments: farm machinery, construction equipment, and commercial and consumer equipment. The commentary will be released concurrently with or shortly after the Association of Equipment Manufacturers (AEM) industry sales report, typically around the tenth of each month. This initiative reflects a commitment to increased transparency, particularly in the current economic climate. Investors can access these updates via a recorded telephone message or through the company's website, www.Deere.com. The release of this information is significant as it provides a timelier look at demand trends for Deere's products, which can be an important indicator of broader economic activity and agricultural/construction sector health.

Key Highlights

  • 1Deere & Company will begin releasing monthly commentary on retail sales, starting with November 2008 data.
  • 2The commentary will cover farm machinery, construction equipment, and commercial and consumer equipment sales.
  • 3Updates will be available shortly after the Association of Equipment Manufacturers (AEM) monthly industry sales report.
  • 4Investors can access the information via a recorded phone message or the company's website (www.Deere.com).
  • 5This new disclosure practice aims to provide more frequent insights into the company's sales performance.
  • 6The announcement indicates a focus on transparency during a period of economic uncertainty.

Frequently Asked Questions

The main purpose of this 8-K filing is to announce Deere & Company's new policy of releasing monthly commentary on its retail sales. This provides investors with more frequent updates on sales performance across different equipment segments.

The first monthly sales commentary, covering November 2008 retail sales, was expected to be released the week following the filing date (December 3, 2008), shortly after the AEM industry sales report, which is typically released around the tenth of the month.

Investors can access the monthly sales commentary through two channels: a recorded telephone message at (309) 765-5149, or via the company's official website at www.Deere.com.

The monthly commentary will provide insights into Deere's retail sales of farm machinery, construction equipment, and commercial and consumer equipment.