8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Jun 3, 2009)

Filed June 3, 2009For Securities:DE

Summary

Deere & Company announced in this Form 8-K filing that it intends to release monthly commentary on its retail sales, beginning with data for May 2009. This commentary will follow the release of industry sales data by the Association of Equipment Manufacturers (AEM) and will provide insights into farm machinery, construction equipment, and commercial and consumer equipment sales. This initiative marks an increase in the company's transparency regarding sales performance, offering investors more timely information to assess market conditions and the company's operational status during a potentially volatile economic period.

Key Highlights

  • 1Deere & Company plans to release monthly commentary on its retail sales, starting with May 2009 data.
  • 2The sales commentary will be made available via a recorded telephone message and on the company's website (www.Deere.com).
  • 3This information will be released after the Association of Equipment Manufacturers (AEM) publishes its monthly industry sales report.
  • 4The commentary will cover retail sales performance for farm machinery, construction equipment, and commercial and consumer equipment.
  • 5This move indicates a commitment to providing investors with more frequent and detailed sales updates.
  • 6The company's website and a dedicated phone line will serve as the primary channels for accessing this information.

Frequently Asked Questions

The main purpose of this 8-K filing is to inform investors that Deere & Company will begin releasing monthly commentary on its retail sales, starting with the May 2009 data. This offers more frequent updates on the company's sales performance across its key segments.

Investors can access the commentary through a recorded telephone message at (309) 765-5149 or via the company's website at www.Deere.com. The information is expected to be available shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data, typically around the tenth day of the month.

The monthly sales commentary will provide insights into the company's retail sales performance for farm machinery, construction equipment, and commercial and consumer equipment.

While not explicitly stated, this move likely reflects a desire to provide investors with more timely information during a period of economic uncertainty. More frequent updates can help investors better gauge market trends and the company's responsiveness to them.