8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Jul 2, 2009)

Filed July 2, 2009For Securities:DE

Summary

Deere & Company (DE) announced in this 8-K filing dated July 2, 2009, its intention to release a monthly commentary on June retail sales. This commentary will be made available late in the following week or early the week after, coinciding with the release of industry sales data by the Association of Equipment Manufacturers (AEM). The company's statement will offer insights into the retail sales performance of its farm machinery, turf & utility equipment, and construction equipment segments. This disclosure is significant as it provides investors with timely, albeit qualitative, information regarding sales trends in a crucial period for the company. In the context of the economic environment of 2009, understanding early retail sales performance is vital for assessing Deere's operational health and its ability to navigate potential economic headwinds.

Key Highlights

  • 1Deere & Company will release a monthly commentary on June retail sales.
  • 2The commentary is expected late in the week of July 6, 2009, or early the following week.
  • 3The release will coincide with the Association of Equipment Manufacturers' (AEM) monthly industry sales report.
  • 4Deere's statement will cover retail sales of farm machinery, selected turf & utility equipment, and construction equipment.
  • 5The information will be accessible via a recorded telephone message and the company's website (www.Deere.com).
  • 6This proactive disclosure aims to provide investors with timely updates on sales performance.

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