Summary
Deere & Company (DE) announced on December 3, 2009, that it will begin releasing monthly commentary on its retail sales, starting with November 2009 data. This new disclosure practice is intended to provide investors with more timely updates on the company's performance, especially regarding sales of farm machinery, turf & utility equipment, and construction equipment. The company's commentary will be made available shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales report, typically around the tenth of each month. Investors can access this information through a recorded telephone message or via the company's website, www.Deere.com, offering a more direct and immediate insight into sales trends.
Key Highlights
- 1Deere & Company will commence releasing monthly retail sales commentary, starting with November 2009 data.
- 2The commentary will cover sales of farm machinery, selected turf & utility equipment, and construction equipment.
- 3Information will be released following the monthly Association of Equipment Manufacturers (AEM) industry sales report.
- 4Investors can access the commentary via a recorded telephone message or the company's official website (www.Deere.com).
- 5This initiative provides investors with more frequent and direct updates on company sales performance.
- 6The first commentary is expected around December 10, 2009, after the AEM report.