Summary
Deere & Company (DE) announced in this 8-K filing dated April 1, 2010, that it plans to begin releasing monthly commentary on its retail sales. This commentary will follow the release of industry sales data by the Association of Equipment Manufacturers (AEM), typically around the tenth day of each month. The information will be accessible via a recorded telephone message and through the company's website, www.Deere.com. This initiative signals a move towards greater transparency and more frequent updates for investors regarding sales trends in key segments like farm machinery, turf & utility equipment, and construction equipment.
Key Highlights
- 1Deere & Company will commence releasing monthly commentary on its retail sales.
- 2The commentary will be provided after the monthly AEM industry sales report.
- 3Key sales segments to be covered include farm machinery, turf & utility equipment, and construction equipment.
- 4Information will be available via a recorded telephone message.
- 5Sales commentary will also be accessible on the company's website, www.Deere.com.
- 6This move indicates increased transparency and proactive investor communication from Deere.
- 7The first commentary is expected late in the week of April 1, 2010, or the following week.