Summary
Deere & Company (DE) announced in its Form 8-K filed on June 2, 2010, that it plans to begin releasing monthly commentary on its retail sales. This new disclosure practice will provide investors with more timely insights into the company's performance, particularly regarding farm machinery, turf & utility equipment, and construction equipment. The commentary is scheduled to be released shortly after the Association of Equipment Manufacturers (AEM) publishes its monthly industry sales data, typically around the tenth day of each month. Investors will be able to access this information via a recorded telephone message and through the company's investor relations website, offering a new channel for understanding sales trends and company developments.
Key Highlights
- 1Deere & Company will commence releasing monthly commentary on its retail sales.
- 2The first commentary is expected shortly after the release of May retail sales data.
- 3The disclosures will cover farm machinery, selected turf & utility equipment, and construction equipment.
- 4Monthly sales commentary will be made available following the Association of Equipment Manufacturers (AEM) industry sales report.
- 5Investors can access the commentary via a recorded telephone message and the company's website (www.Deere.com).
- 6This initiative provides a more frequent update on company sales performance beyond periodic financial reports.