8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Jul 2, 2010)

Filed July 2, 2010For Securities:DE

Summary

This 8-K filing from Deere & Company, filed on July 2, 2010, announced the company's intention to release a monthly commentary on its retail sales for June 2010. This commentary would follow the release of industry sales data by the Association of Equipment Manufacturers (AEM), typically around the tenth of the month. Investors can expect insights into farm machinery, turf and utility equipment, and construction equipment sales. The information will be accessible via a recorded telephone message and posted on the company's website, offering timely updates on Deere's performance in key market segments.

Key Highlights

  • 1Deere & Company to release monthly retail sales commentary for June 2010.
  • 2Commentary will be released following the Association of Equipment Manufacturers (AEM) industry sales report.
  • 3The AEM report is typically released around the tenth day of each month.
  • 4Deere's statement will cover retail sales of farm machinery, selected turf & utility equipment, and construction equipment.
  • 5The information will be accessible via a recorded telephone message and the company's website.
  • 6This provides investors with a method for receiving timely updates on Deere's sales performance.

Frequently Asked Questions

The main purpose of this 8-K filing is to inform investors that Deere & Company intends to release a monthly commentary on its retail sales figures, starting with June 2010 sales.

The commentary is expected to be released late in the week of July 2, 2010, or early the following week, after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data, which is usually around the tenth of the month.

Investors can access the commentary via a recorded telephone message at (309) 765-5149 or through the company's official website, www.Deere.com. The telephone option is expected to be available shortly before the information is posted online.

The commentary will provide insights into the company's retail sales of farm machinery, selected turf and utility equipment, and construction equipment.