8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Dec 2, 2010)

Filed December 2, 2010For Securities:DE

Summary

Deere & Company (DE) announced on December 2, 2010, that it will be releasing a monthly commentary on its November retail sales. This disclosure, made under Regulation FD, signals the company's intent to provide timely updates on key sales performance metrics to the public. The commentary will cover retail sales across its farm machinery, turf & utility equipment, and construction equipment segments. The company plans to make this sales commentary available through a recorded telephone message and via its corporate website, typically shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data. This proactive communication approach aims to keep investors and the market informed about the company's operational performance in relation to broader industry trends.

Key Highlights

  • 1Deere & Company announced plans to release monthly retail sales commentary.
  • 2The commentary will cover November retail sales data.
  • 3Sales information will include farm machinery, turf & utility equipment, and construction equipment.
  • 4The disclosure is made under Regulation FD, ensuring public access to material information.
  • 5The company will provide the commentary via a recorded telephone message and its website.
  • 6The release is expected shortly after the Association of Equipment Manufacturers (AEM) industry sales report.

Frequently Asked Questions

The main purpose of this 8-K filing is to inform the public, under Regulation FD, that Deere & Company intends to release monthly commentary on its retail sales performance for November 2010, covering its key equipment segments.

Deere expects to release the commentary late next week or early the following week, after the Association of Equipment Manufacturers (AEM) normally releases its monthly industry sales data, which is typically around the tenth day of the month.

Investors can access the sales commentary through a recorded telephone message at (309) 765-5149 or via the company's website at www.Deere.com. The information is expected to be available by phone shortly before it is posted online.

The commentary will provide insights into the company's retail sales of farm machinery, selected turf & utility equipment, and construction equipment.