8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Mar 2, 2011)

Filed March 2, 2011For Securities:DE

Summary

Deere & Company (DE) announced via an 8-K filing on March 2, 2011, its intention to begin releasing monthly commentary on its retail sales figures. This new disclosure practice will provide investors with more timely insights into the company's performance in the farm machinery, turf & utility equipment, and construction equipment segments. The commentary, which will be made available shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data (typically around the tenth of the month), will be accessible via telephone and the company's website. This initiative signals a commitment to increased transparency and provides investors with a valuable, regular update on sales trends.

Key Highlights

  • 1Deere & Company will start releasing monthly commentary on its retail sales.
  • 2The commentary will cover farm machinery, turf & utility equipment, and construction equipment.
  • 3The first release is expected shortly after the February AEM industry sales report (around March 10th).
  • 4Information will be available via a recorded telephone message and the company's website (www.JohnDeere.com).
  • 5This move aims to provide investors with more timely and regular updates on sales performance.
  • 6The company emphasizes its commitment to customers whose work is linked to the land.

Frequently Asked Questions

The main purpose of this 8-K filing is to inform investors and the public that Deere & Company will begin releasing monthly commentary on its retail sales figures, providing more frequent updates on its business performance.

The commentary is expected to be released shortly after the Association of Equipment Manufacturers (AEM) publishes its monthly industry sales report, which is typically around the tenth day of the month. Therefore, the first commentary related to February 2011 sales would likely be available around March 10, 2011.

Investors can access the monthly sales commentary through two channels: a recorded telephone message and the company's official website, www.JohnDeere.com. Information will likely be available by phone slightly before it's posted online.

The monthly sales commentary will provide insights into Deere & Company's retail sales for farm machinery, selected turf & utility equipment, and construction equipment.