Summary
Deere & Company (DE) announced via an 8-K filing on March 2, 2011, its intention to begin releasing monthly commentary on its retail sales figures. This new disclosure practice will provide investors with more timely insights into the company's performance in the farm machinery, turf & utility equipment, and construction equipment segments. The commentary, which will be made available shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data (typically around the tenth of the month), will be accessible via telephone and the company's website. This initiative signals a commitment to increased transparency and provides investors with a valuable, regular update on sales trends.
Key Highlights
- 1Deere & Company will start releasing monthly commentary on its retail sales.
- 2The commentary will cover farm machinery, turf & utility equipment, and construction equipment.
- 3The first release is expected shortly after the February AEM industry sales report (around March 10th).
- 4Information will be available via a recorded telephone message and the company's website (www.JohnDeere.com).
- 5This move aims to provide investors with more timely and regular updates on sales performance.
- 6The company emphasizes its commitment to customers whose work is linked to the land.