8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Apr 1, 2011)

Filed April 1, 2011For Securities:DE

Summary

Deere & Company announced via an 8-K filing on April 1, 2011, that it plans to release commentary on its March retail sales. This commentary will be made available late the following week or early the week after, following the monthly announcement of industry sales by the Association of Equipment Manufacturers (AEM). Investors can access this information via a recorded telephone message or through the company's website, www.JohnDeere.com. The upcoming release will offer insights into Deere's retail sales performance across farm machinery, turf and utility equipment, and construction equipment categories, providing investors with timely updates on market reception and company trends.

Key Highlights

  • 1Deere & Company to release commentary on March retail sales.
  • 2The announcement is expected late the week of April 4th or early the week of April 11th, 2011.
  • 3Commentary will follow the Association of Equipment Manufacturers (AEM) monthly industry sales report.
  • 4Information will be accessible via a recorded telephone message and the company's website (www.JohnDeere.com).
  • 5The release will cover retail sales of farm machinery, selected turf & utility equipment, and construction equipment.
  • 6This indicates a new communication channel for investors to receive timely sales updates.
  • 7Deere is committed to informing stakeholders about customer success and land-related work.

Frequently Asked Questions

The main purpose of this 8-K filing is to inform investors about Deere & Company's intention to release commentary on its March 2011 retail sales figures, establishing a new method for providing timely sales updates.

Deere expects to release its commentary on March retail sales late in the week of April 4th, 2011, or early in the week of April 11th, 2011. This timing is dependent on the release of the Association of Equipment Manufacturers' monthly industry sales report.

The commentary will be available through a recorded telephone message and will also be posted on Deere's official website at www.JohnDeere.com. The telephone availability is expected shortly before the website posting.

The commentary will provide information on Deere's retail sales for farm machinery, selected turf and utility equipment, and construction equipment.