8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Jun 1, 2011)

Filed June 1, 2011For Securities:DE

Summary

Deere & Company (DE) has announced via an 8-K filing dated June 1, 2011, its intention to release a monthly commentary on its May retail sales. This statement will follow the Association of Equipment Manufacturers (AEM) monthly industry sales report, which is typically released around the tenth of the month. Investors will be able to access Deere's commentary through a recorded telephone message or via the company's website, www.JohnDeere.com. This initiative provides a more frequent update on the company's performance in key segments including farm machinery, turf & utility equipment, and construction equipment.

Key Highlights

  • 1Deere & Company plans to issue monthly commentary on its retail sales.
  • 2The first commentary will cover May 2011 retail sales.
  • 3The commentary will be released shortly after the AEM industry sales report (around the 10th of the month).
  • 4Information will be accessible via a recorded phone message and the company's website (www.JohnDeere.com).
  • 5The commentary will include insights on farm machinery, turf & utility equipment, and construction equipment.
  • 6This offers investors more timely information on sales trends.

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