8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Jun 1, 2011)

Filed June 1, 2011For Securities:DE

Summary

Deere & Company (DE) has announced via an 8-K filing dated June 1, 2011, its intention to release a monthly commentary on its May retail sales. This statement will follow the Association of Equipment Manufacturers (AEM) monthly industry sales report, which is typically released around the tenth of the month. Investors will be able to access Deere's commentary through a recorded telephone message or via the company's website, www.JohnDeere.com. This initiative provides a more frequent update on the company's performance in key segments including farm machinery, turf & utility equipment, and construction equipment.

Key Highlights

  • 1Deere & Company plans to issue monthly commentary on its retail sales.
  • 2The first commentary will cover May 2011 retail sales.
  • 3The commentary will be released shortly after the AEM industry sales report (around the 10th of the month).
  • 4Information will be accessible via a recorded phone message and the company's website (www.JohnDeere.com).
  • 5The commentary will include insights on farm machinery, turf & utility equipment, and construction equipment.
  • 6This offers investors more timely information on sales trends.

Frequently Asked Questions

The main purpose of this 8-K filing is to inform investors that Deere & Company will begin releasing monthly commentary on its retail sales performance, starting with May 2011 sales.

The commentary is expected to be released shortly after the Association of Equipment Manufacturers (AEM) publishes its monthly industry sales report, which is typically around the tenth day of each month.

You can access the commentary through a recorded telephone message at (309) 765-5149 or by visiting the company's website at www.JohnDeere.com. The information is usually available by phone slightly before it is posted online.

The commentary will provide information and comments on the company's retail sales of farm machinery, selected turf & utility equipment, and construction equipment.