What is the main purpose of this 8-K filing?

This 8-K filing serves as a Regulation FD disclosure to inform investors that Deere & Company will begin releasing monthly commentary on its retail sales, starting with September 2011 sales data. This aims to provide more timely and frequent updates on the company's sales performance.

When can investors expect to hear the commentary on September retail sales?

The commentary on September retail sales is expected to be available shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales report, which is typically around the tenth day of the month. The company's statement will be accessible by phone and online.

What types of sales will be covered in the monthly commentary?

The company's commentary will provide insights into retail sales across key segments, including farm machinery, selected turf & utility equipment, and construction equipment.

How can investors access this new monthly sales commentary?

Investors can access the commentary through a recorded telephone message at (309) 765-5149 or by visiting the investor relations section of the John Deere website at www.JohnDeere.com/Investors. The information is expected to be available by phone slightly before it is posted online.

DE 8-K: Regulation FD — Oct 3, 2011

Summary

Deere & Company (DE) announced on October 3, 2011, its intention to release monthly commentary on its September retail sales. This commentary will follow the release of industry sales data by the Association of Equipment Manufacturers (AEM), which is typically around the tenth of the month. Investors can access this information via a recorded telephone message or through the company's investor relations website.

Key Highlights

1Deere & Company plans to provide monthly commentary on retail sales, starting with September 2011 data.
2The commentary will be released after the Association of Equipment Manufacturers (AEM) publishes monthly industry sales figures.
3The AEM report is usually made public around the 10th of each month.
4The company's statement will cover retail sales for farm machinery, selected turf & utility equipment, and construction equipment.
5This new communication channel aims to provide timely insights into company sales performance.
6The information will be accessible via a recorded telephone message and the company's investor website (www.JohnDeere.com/Investors).

DEERE & CO 8-K Report, Regulation FD Disclosure (Oct 3, 2011)

Summary

Key Highlights

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