8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Dec 2, 2011)

Filed December 2, 2011For Securities:DE

Summary

Deere & Company (DE) announced in this 8-K filing dated December 2, 2011, that it intends to release monthly commentary on its retail sales performance. This commentary, covering farm machinery, turf & utility equipment, and construction equipment, will be made available shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data, typically around the tenth of each month. Investors can access this information via a recorded telephone message and through the company's Investor Relations website. This initiative aims to provide more timely and consistent updates on Deere's sales trends, offering a closer look at the company's operational performance in response to market conditions.

Key Highlights

  • 1Deere & Company will begin releasing monthly commentary on its retail sales.
  • 2The commentary will cover farm machinery, turf & utility equipment, and construction equipment.
  • 3Release of commentary will follow the Association of Equipment Manufacturers (AEM) monthly industry sales report.
  • 4Information will be available via a recorded telephone message and on the company's Investor Relations website.
  • 5The new disclosure practice is expected to provide investors with more timely updates.
  • 6The first commentary is anticipated late in the week of December 5, 2011, or early the following week.

Frequently Asked Questions

The main purpose of this 8-K filing is to inform investors that Deere & Company will be implementing a new disclosure practice of releasing monthly commentary on its retail sales performance, starting soon after the filing date.

The commentary is expected to be released late in the week of December 5, 2011, or early the following week, and subsequently on or around the tenth day of each month, following the release of the AEM industry sales data.

Investors can access the commentary through a recorded telephone message at (309) 765-5149 or by visiting the Deere Investor Relations website at www.JohnDeere.com/Investors.

The commentary will provide insights into company retail sales of farm machinery, selected turf & utility equipment, and construction equipment.