What is the main purpose of this 8-K filing?

The primary purpose of this 8-K filing is to inform investors that Deere & Company will begin releasing monthly commentary on its retail sales performance. This provides a more frequent update than previously offered.

When can investors expect to hear the February retail sales commentary?

Deere expects to release the commentary on February retail sales late in the week following the filing, or early the subsequent week. This release is contingent on the AEM's monthly industry sales report, which is typically made public around the 10th of the month.

What product categories will be covered in the sales commentary?

The commentary will provide insights into the company's retail sales for farm machinery, selected turf & utility equipment, and construction equipment.

How can investors access this new sales commentary?

Investors can access the commentary through a recorded message accessible by telephone or by visiting the John Deere Investor Relations website (www.JohnDeere.com/Investors).

DE 8-K: Regulation FD — Mar 2, 2012

Summary

Deere & Company (DE) filed an 8-K on March 2, 2012, to announce its intention to release monthly commentary on February retail sales. This commentary, expected late in the following week or early the week after, will provide insights into sales performance for farm machinery, turf & utility equipment, and construction equipment. The announcement will follow the release of industry sales data by the Association of Equipment Manufacturers (AEM), typically around the tenth of the month. Investors can access this information via a recorded message, accessible by telephone or through the company's investor relations website.

Key Highlights

1Deere & Company to provide monthly retail sales commentary starting with February 2012 data.
2The commentary will cover farm machinery, turf & utility equipment, and construction equipment.
3Release of commentary is timed to follow the Association of Equipment Manufacturers (AEM) monthly industry sales report.
4Information will be available via a recorded telephone message and posted on the John Deere Investor Relations website.
5This initiative aims to provide investors with more timely updates on company sales performance.
6Deere emphasizes its commitment to customers whose work is linked to the land.

DEERE & CO 8-K Report, Regulation FD Disclosure (Mar 2, 2012)

Summary

Key Highlights

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