8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Jul 2, 2012)

Filed July 2, 2012For Securities:DE

Summary

Deere & Company announced its intention to release monthly retail sales commentary for June 2012. This disclosure, filed under Regulation FD, indicates the company will provide updates on farm machinery, turf & utility equipment, and construction equipment sales. The information will be made available via a recorded telephone message and online through the investor relations section of their website, typically shortly after the Association of Equipment Manufacturers (AEM) releases its industry sales data around the tenth of the month. This proactive communication strategy aims to keep investors informed about key sales trends and the company's performance relative to industry benchmarks. Investors should anticipate this commentary to gain insights into Deere's operational performance and market conditions impacting its various business segments.

Key Highlights

  • 1Deere & Company to release monthly retail sales commentary for June 2012.
  • 2Commentary will cover farm machinery, turf & utility equipment, and construction equipment.
  • 3Information will be accessible via a recorded telephone message and the company's investor website.
  • 4Deere's statement will follow the release of the Association of Equipment Manufacturers (AEM) monthly industry sales data.
  • 5AEM data is typically released around the tenth of each month.
  • 6This filing is made under Regulation FD to ensure broad dissemination of material information.
  • 7The company may post other developments on its website from time to time.

Frequently Asked Questions

The primary purpose of this 8-K filing is to announce Deere & Company's plan to release monthly retail sales commentary for June 2012. This is a disclosure made under Regulation FD to ensure timely and broad communication of important operational information to investors.

The commentary is expected to be available shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data, which typically occurs around the tenth of the month. Both a recorded telephone message and the company's investor website will provide access.

The commentary will provide insights into Deere's retail sales for farm machinery, selected turf & utility equipment, and construction equipment.

Investors can access the retail sales commentary via a recorded telephone message at (309) 765-5149 or by visiting the investor relations section of Deere's website at www.JohnDeere.com/Investors. The company also notes that other developments may be posted on their website periodically.