What is the main purpose of this 8-K filing?

The primary purpose of this 8-K filing is to announce that Deere & Company will start providing investors with monthly commentary on its retail sales figures. This initiative aims to offer more timely and detailed insights into the company's sales performance across different equipment segments.

When can investors expect to access this new monthly sales commentary?

The company expects to release its first monthly commentary covering August 2013 retail sales sometime next week. Subsequent commentaries will be made available after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data, which is usually around the 10th day of each month.

How will investors be able to access the monthly sales commentary?

Investors can access the monthly sales commentary through two channels: a recorded telephone message and by visiting the company's investor relations website at www.JohnDeere.com/Investors. The information is expected to be available by phone shortly before it is posted online.

What specific product lines will the monthly commentary cover?

The monthly commentary will provide insights into the company's retail sales for farm machinery, selected turf & utility equipment, and construction equipment.

DE 8-K: Regulation FD — Sep 3, 2013

Summary

This 8-K filing from Deere & Company announces a new initiative to provide investors with monthly commentary on retail sales, starting with August 2013 data. This commentary will be released following the Association of Equipment Manufacturers (AEM) monthly industry sales report and will be accessible via a recorded telephone message and online. The company will offer insights into its retail sales performance for farm machinery, turf & utility equipment, and construction equipment. This increased transparency aims to keep investors better informed about the company's sales trends and the factors influencing them, providing a more timely view of business performance beyond quarterly earnings releases.

Key Highlights

1Deere & Company will begin releasing monthly commentary on retail sales.
2The first commentary will cover August 2013 sales and is expected next week (following the AEM report).
3The monthly updates will discuss sales of farm machinery, turf & utility equipment, and construction equipment.
4Commentary will be available via a recorded telephone message and on the company's investor website (www.JohnDeere.com/Investors).
5This initiative increases the frequency of company performance updates for investors.
6The release of commentary is timed to follow the AEM's monthly industry sales announcement, typically around the 10th of the month.

DEERE & CO 8-K Report, Regulation FD Disclosure (Sep 3, 2013)

Summary

Key Highlights

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