Summary
Deere & Company (DE) announced in this Form 8-K filing dated April 2, 2015, its intention to begin reporting monthly retail sales data. This initiative aims to provide investors with more timely information regarding the company's performance, particularly in its farm machinery, turf & utility equipment, and construction equipment segments. The first monthly retail sales report is expected to be released late in the following week or early the week after, following the Association of Equipment Manufacturers' (AEM) monthly industry sales announcement, typically around the tenth of each month. Deere's report will offer commentary on the AEM data and additional details on the company's specific retail sales. This move signifies an effort by Deere to enhance transparency and provide stakeholders with a more granular view of sales trends.
Key Highlights
- 1Deere & Company will commence monthly reporting of retail sales data.
- 2The new reporting will cover farm machinery, selected turf & utility equipment, and construction equipment.
- 3Monthly reports will be released late in the week or early the following week, after the AEM industry sales announcement.
- 4The AEM industry sales report is typically released around the tenth of each month.
- 5Deere's reports will include commentary on AEM data and specific company retail sales.
- 6This initiative aims to provide investors with more timely and detailed sales information.
- 7Additional company developments may be posted on the John Deere investor website.