Summary
Deere & Company (DE) announced in this Form 8-K filing, dated December 3, 2015, its intention to begin reporting monthly retail sales figures for its farm machinery, turf & utility equipment, and construction equipment segments. This new disclosure practice is designed to provide investors with more timely and consistent information regarding the company's performance and market reception. The first monthly retail sales report is expected to be released late the following week, following the Association of Equipment Manufacturers' (AEM) announcement of industry sales, typically around the tenth of the month. This initiative aims to enhance transparency and allow stakeholders to better track sales trends in key operational areas.
Key Highlights
- 1Deere & Company will commence reporting monthly retail sales figures.
- 2The reports will cover farm machinery, turf & utility equipment, and construction equipment.
- 3The first monthly sales report is anticipated in late December 2015.
- 4Sales data will be released after the Association of Equipment Manufacturers' (AEM) monthly industry sales announcement.
- 5Information will be accessible on the company's website (www.JohnDeere.com/retailsales).
- 6Deere's reports will include commentary on AEM data and other relevant company sales information.
- 7The filing indicates a commitment to increased transparency with investors.
Frequently Asked Questions
The main purpose of this filing is to inform investors that Deere & Company will begin reporting monthly retail sales for its key equipment segments. This is a new disclosure initiative to provide more regular updates.
The company expects to release the first monthly retail sales report in late December 2015, after the Association of Equipment Manufacturers (AEM) releases its industry sales data.
The monthly retail sales figures and accompanying commentary will be available on Deere's corporate website at www.JohnDeere.com/retailsales.
The reports will include information on retail sales of farm machinery, selected turf & utility equipment, and construction equipment.