Summary
Deere & Company announced on July 1, 2016, its intention to begin reporting monthly retail sales data for its key equipment segments. This initiative, detailed in an 8-K filing, aims to provide investors with more timely insights into the company's performance and market trends. The new reporting cadence will involve the release of information on June retail sales in late July or early August, following the Association of Equipment Manufacturers' (AEM) monthly industry sales announcement. Deere's reports will include commentary on the AEM data and specific details on the company's retail sales of farm machinery, turf & utility equipment, and construction equipment.
Key Highlights
- 1Deere & Company (DE) will commence reporting monthly retail sales data.
- 2The first announcement will cover June 2016 retail sales, expected in late July or early August 2016.
- 3Sales data will be made available on the company's investor relations website (www.JohnDeere.com/retailsales).
- 4The reports will follow the monthly industry sales announcement by the Association of Equipment Manufacturers (AEM).
- 5Deere's disclosures will include commentary on AEM data and company-specific retail sales.
- 6The data will cover farm machinery, selected turf & utility equipment, and construction equipment.