Summary
Deere & Company (DE) announced via an 8-K filing on October 3, 2016, its intention to begin reporting monthly retail sales data. This new disclosure practice aims to provide investors with more timely insights into the company's sales performance, particularly for farm machinery, turf & utility equipment, and construction equipment. The monthly reports will be published on the company's website following the Association of Equipment Manufacturers (AEM) industry sales announcements, typically around the tenth of each month. This initiative reflects a move towards greater transparency and will allow investors to track sales trends more closely, offering a more current view of market demand and Deere's competitive positioning. The company also indicated that other developments may be posted on their website periodically, suggesting a broader strategy to enhance investor communication.
Key Highlights
- 1Deere & Company to commence monthly reporting of retail sales data.
- 2The new reporting will cover farm machinery, turf & utility equipment, and construction equipment.
- 3Monthly reports will be accessible on the company's website (www.JohnDeere.com/retailsales).
- 4Disclosure timing will follow the Association of Equipment Manufacturers (AEM) industry sales announcements, typically around the tenth of each month.
- 5This initiative aims to provide investors with more timely information on sales performance.
- 6The company may also post other developments on its website periodically.