Summary
Deere & Company announced on June 30, 2017, that it will begin reporting monthly retail sales data for its farm machinery, turf & utility equipment, and construction equipment segments. This new disclosure initiative aims to provide investors with more timely insights into the company's sales performance. The monthly reports will be published on the company's investor relations website, www.JohnDeere.com/retailsales, shortly after the Association of Equipment Manufacturers (AEM) releases its industry sales data, typically around the tenth day of each month. This move towards more frequent reporting signals Deere's commitment to transparency and enhanced communication with its shareholders. Investors can expect these reports to include commentary on the AEM data, providing context and further details on Deere's specific retail sales trends. This increased cadence of information should allow for a more dynamic assessment of market conditions and the company's position within them.
Key Highlights
- 1Deere & Company to release monthly retail sales data starting soon.
- 2Data will cover farm machinery, turf & utility equipment, and construction equipment.
- 3Reports will be published on the company's website (www.JohnDeere.com/retailsales).
- 4Timing of release will be shortly after the AEM industry sales report, around the 10th of each month.
- 5Reports will include commentary on AEM data and company-specific sales information.
- 6This initiative enhances transparency and provides more timely investor insights.