Summary
Deere & Company (DE) announced on December 4, 2017, that it will begin reporting monthly retail sales data for its farm machinery, turf & utility equipment, and construction equipment segments. This new disclosure practice will provide investors with more timely insights into the company's sales performance, complementing the industry sales data released by the Association of Equipment Manufacturers (AEM). The company expects to release its first monthly report on November retail sales early the following week, accessible on its investor website. This initiative aims to enhance transparency and provide a clearer, more current picture of Deere's operational trends and market position, allowing for quicker analysis by the investment community.
Key Highlights
- 1Deere & Company will commence reporting monthly retail sales data.
- 2The new disclosure will cover farm machinery, turf & utility equipment, and construction equipment.
- 3Monthly sales reports will be available on the Deere & Company website (www.JohnDeere.com/retailsales).
- 4The first report will cover November 2017 retail sales and is expected early in the week of December 4, 2017.
- 5Deere's reports will include commentary on AEM industry sales data and other relevant retail sales information.
- 6This move is intended to provide investors with more timely and transparent sales performance information.