Summary
This 8-K filing by Deere & Company (DE) announces a new initiative to provide investors with monthly retail sales data, beginning with December 2017 sales, which are expected to be released in the first week of January 2018. This disclosure, made under Regulation FD, will be available on the company's website and will include commentary on industry sales data from the Association of Equipment Manufacturers (AEM), as well as specific information on Deere's retail sales of farm machinery, turf & utility equipment, and construction equipment. This move towards more frequent and transparent sales reporting is a significant development for investors, offering timely insights into the company's performance and market trends. Previously, such granular sales data was not regularly disseminated by the company. The enhanced disclosure aims to provide a clearer picture of Deere's sales trajectory, allowing for more informed investment decisions and better tracking of the company's operational health.
Key Highlights
- 1Deere & Company will begin releasing monthly retail sales data.
- 2The first report, covering December 2017 sales, is expected in early January 2018.
- 3Sales data will be published on the company's investor relations website (www.JohnDeere.com/retailsales).
- 4The reports will provide commentary on AEM industry sales data.
- 5Specific retail sales figures for farm machinery, turf & utility equipment, and construction equipment will be included.
- 6This represents an increase in the frequency of sales-related disclosures for investors.