Summary
Deere & Company announced via an 8-K filing on June 4, 2018, that it will begin releasing monthly retail sales data for its farm machinery, turf & utility equipment, and construction equipment segments. This new disclosure initiative aims to provide investors with more timely information regarding sales performance. The first monthly report is expected to be released the week following the Association of Equipment Manufacturers' (AEM) May retail sales announcement, which typically occurs around the tenth of the month. Deere's release will include commentary on the AEM data and specific insights into the company's own retail sales figures, offering investors a clearer and more current view of market trends and the company's position within them.
Key Highlights
- 1Deere & Company to commence monthly reporting of retail sales data.
- 2Reporting will cover farm machinery, turf & utility, and construction equipment.
- 3The first report is expected the week after the AEM May retail sales announcement.
- 4Company's reports will include commentary on AEM data and specific Deere retail sales.
- 5Enhanced transparency for investors on sales performance and market trends.
- 6Information will be accessible on the company's website (www.JohnDeere.com/retailsales).