8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Jan 3, 2019)

Filed January 3, 2019For Securities:DE

Summary

Deere & Company announced on January 3, 2019, its intention to begin reporting monthly retail sales data on its corporate website, starting with December 2018 sales, which were expected to be released the following week. This new disclosure practice will provide investors with timely insights into sales performance for farm machinery, turf & utility equipment, and construction equipment. The information will be made available in written format on www.JohnDeere.com/retailsales following the Association of Equipment Manufacturers' (AEM) monthly industry sales report, typically released around the tenth of the month.

Key Highlights

  • 1Deere & Company to release monthly retail sales data.
  • 2First monthly report will cover December 2018 sales.
  • 3Sales data will be published on the company's investor relations website (www.JohnDeere.com/retailsales).
  • 4Disclosure will include sales for farm machinery, turf & utility equipment, and construction equipment.
  • 5The retail sales report will be released after the AEM industry sales report, usually around the 10th of the month.
  • 6The announcement is intended to provide investors with more frequent updates on company performance.
  • 7Deere & Company is committed to the success of customers working with the land.

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