What is the main purpose of this 8-K filing?

The primary purpose of this 8-K filing is to announce Deere & Company's decision to begin reporting monthly retail sales data to investors and the public. This offers more frequent insights into the company's sales performance across its key business segments.

Where can I find the monthly retail sales data?

The monthly retail sales data will be accessible in written format on Deere's investor relations website at www.JohnDeere.com/retailsales. This information will be released after the Association of Equipment Manufacturers (AEM) publishes its monthly industry sales figures.

What types of equipment sales will be reported?

The monthly reports will provide information concerning company retail sales of farm machinery, selected turf & utility equipment, and construction equipment.

When will the first monthly sales report be available?

While this 8-K announces the intention to report monthly, it does not specify the date of the very first report. However, it indicates that the reports will follow the AEM's monthly industry sales announcements, which are normally made public around the tenth day of each month. Investors should look for the May retail sales report in early June, following the AEM's May sales announcement.

DE 8-K: Regulation FD — Jun 3, 2019

Summary

Deere & Company (DE) announced in this 8-K filing dated June 3, 2019, its intention to begin reporting monthly retail sales data. This new disclosure practice will provide investors with more timely information regarding the company's performance in key segments, including farm machinery, turf & utility equipment, and construction equipment. The monthly reports will be made available on the company's website, www.JohnDeere.com/retailsales, following the Association of Equipment Manufacturers' (AEM) monthly industry sales announcements. This initiative reflects Deere's commitment to transparency and aims to offer stakeholders a clearer, more current view of sales trends and market dynamics.

Key Highlights

1Deere & Company will start releasing monthly retail sales data.
2The data will cover farm machinery, selected turf & utility equipment, and construction equipment.
3Sales reports will be published on www.JohnDeere.com/retailsales.
4The release timing is tied to the monthly announcement of industry sales by the Association of Equipment Manufacturers (AEM), typically around the tenth of the month.
5The reports will include commentary on AEM data and Deere's specific retail sales performance.
6This initiative enhances transparency for investors by providing more frequent updates.
7The company's commitment to customers and innovation is reiterated.

DEERE & CO 8-K Report, Regulation FD Disclosure (Jun 3, 2019)

Summary

Key Highlights

Frequently Asked Questions