Summary
Deere & Company announced on September 3, 2019, its intention to begin reporting monthly retail sales data starting with August 2019 figures. This new disclosure practice will provide investors with more timely insights into the company's sales performance across its key segments: farm machinery, turf & utility equipment, and construction equipment. The retail sales reports will be published on the company's investor relations website (www.JohnDeere.com/retailsales) shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data, typically around the tenth of each month. Deere's reports will include commentary on the AEM data, providing context and additional details on the company's specific retail sales. This move towards more frequent sales reporting signifies a commitment to enhanced transparency and investor communication. Investors can now expect to receive a more granular and up-to-date view of Deere's market activity, which could be a valuable tool for assessing business trends and operational performance.
Key Highlights
- 1Deere & Company will commence reporting monthly retail sales data.
- 2The first report will cover August 2019 retail sales and is expected next week.
- 3Sales data will be available on the company's website: www.JohnDeere.com/retailsales.
- 4Reports will be released following the monthly Association of Equipment Manufacturers (AEM) industry sales announcement (around the 10th of the month).
- 5Disclosures will cover farm machinery, selected turf & utility equipment, and construction equipment.
- 6Deere's reports will include commentary on AEM data and company-specific retail sales information.
- 7This initiative increases transparency and provides more timely sales performance updates to investors.