Summary
Deere & Company (DE) announced on October 3, 2019, its intention to begin reporting monthly retail sales data. This new initiative aims to provide investors with more timely insights into the company's performance, complementing the Association of Equipment Manufacturers' (AEM) industry sales reports. The company plans to release its September retail sales data concurrently with the AEM announcement, which typically occurs around the tenth day of each month. This move signifies Deere's commitment to enhanced transparency and investor communication. The monthly reports will include commentary on the AEM data, specific details on Deere's retail sales for farm machinery, turf & utility equipment, and construction equipment. Investors can access this information directly on the company's website, www.JohnDeere.com/retailsales, indicating a strategic effort to keep stakeholders better informed about operational trends and market reception of its products.
Key Highlights
- 1Deere & Company (DE) will commence reporting monthly retail sales data.
- 2The first monthly retail sales report will cover September 2019 data, to be released next week.
- 3The company's reports will be available on www.JohnDeere.com/retailsales.
- 4These announcements will align with the monthly industry sales reports from the Association of Equipment Manufacturers (AEM).
- 5The reports will include commentary on AEM data and Deere's specific retail sales figures.
- 6Product categories covered include farm machinery, selected turf & utility equipment, and construction equipment.
- 7This initiative enhances transparency and provides investors with more frequent performance updates.