Summary
Ford Motor Company's 2009 10-K report, filed in early 2010, paints a picture of a company navigating a challenging economic environment while implementing a significant restructuring and product revitalization plan, "One Ford." The company demonstrated resilience by achieving a net profit in 2009, a substantial improvement from the significant loss in 2008, largely driven by cost reductions and improved net pricing across its Automotive sector. Despite a sharp decline in global vehicle sales volumes, Ford managed to increase its U.S. market share, signaling positive customer reception for its refreshed product lineup. Key strategic initiatives focused on improving profitability at lower demand levels, accelerating new product development with a focus on fuel efficiency and customer value, strengthening the balance sheet through debt reduction and equity raises, and fostering a cohesive global team. The company also made significant progress in addressing its legacy cost structure, including its UAW retiree health care obligations. Looking ahead, Ford anticipated a gradual improvement in global industry sales, though cautioned about ongoing economic uncertainties and competitive pressures.
Financial Highlights
40 data points| Revenue | $116.28B |
| Cost of Revenue | $98.87B |
| Gross Profit | $17.42B |
| R&D Expenses | $4.70B |
| SG&A Expenses | $13.03B |
| Operating Expenses | $119.72B |
| Operating Income | $2.71B |
| Interest Expense | $6.79B |
| Net Income | $2.72B |
| EPS (Basic) | $0.91 |
| EPS (Diluted) | $0.86 |
| Shares Outstanding (Basic) | 2.99B |
| Shares Outstanding (Diluted) | 3.31B |
Key Highlights
- 1Ford Motor Company reported a net profit of $2.7 billion in 2009, a significant turnaround from a net loss of $14.8 billion in 2008, driven by aggressive cost-cutting and improved net pricing.
- 2The company increased its U.S. overall and retail market share for 14 consecutive months as of December 2009, marking its first full-year market share gain since 1995.
- 3Ford completed significant financing transactions in 2009, including reducing Automotive debt by $10.1 billion, raising $1.6 billion in equity, and settling its UAW retiree health care obligations for $13.6 billion.
- 4Volvo was classified as "held for sale" in Q1 2009, with terms for its sale to Zhejiang Geely Group Holding Co. Ltd. being finalized, indicating a strategic shift to focus on the global Ford brand.
- 5The company continued to invest in new product development, emphasizing fuel-efficient vehicles like the Ford Fusion Hybrid and the upcoming Ford Fiesta, and advanced technologies such as EcoBoost engines and electric vehicles.
- 6Ford Credit experienced a significant improvement in pre-tax results in 2009, primarily due to the non-recurrence of an impairment charge on its operating lease portfolio and lower provisions for credit losses.