10-KPeriod: FY2009

FORD MOTOR CO Annual Report, Year Ended Dec 31, 2009

Filed February 25, 2010For Securities:FF-PCF-PDF-PB

Summary

Ford Motor Company's 2009 10-K report, filed in early 2010, paints a picture of a company navigating a challenging economic environment while implementing a significant restructuring and product revitalization plan, "One Ford." The company demonstrated resilience by achieving a net profit in 2009, a substantial improvement from the significant loss in 2008, largely driven by cost reductions and improved net pricing across its Automotive sector. Despite a sharp decline in global vehicle sales volumes, Ford managed to increase its U.S. market share, signaling positive customer reception for its refreshed product lineup. Key strategic initiatives focused on improving profitability at lower demand levels, accelerating new product development with a focus on fuel efficiency and customer value, strengthening the balance sheet through debt reduction and equity raises, and fostering a cohesive global team. The company also made significant progress in addressing its legacy cost structure, including its UAW retiree health care obligations. Looking ahead, Ford anticipated a gradual improvement in global industry sales, though cautioned about ongoing economic uncertainties and competitive pressures.

Financial Highlights

40 data points
Beta

Revenue

$116.28B

15.0% Gross Margin

Net Income

$2.72B

2.3% Net Margin

EPS (Diluted)

$0.86

Total Assets

$192.04B

Cash & Equivalents

$20.89B

Free Cash Flow

$15.48B

Financial Statements
Beta
Revenue$116.28B
Cost of Revenue$98.87B
Gross Profit$17.42B
R&D Expenses$4.70B
SG&A Expenses$13.03B
Operating Expenses$119.72B
Operating Income$2.71B
Interest Expense$6.79B
Net Income$2.72B
EPS (Basic)$0.91
EPS (Diluted)$0.86
Shares Outstanding (Basic)2.99B
Shares Outstanding (Diluted)3.31B

Key Highlights

  • 1Ford Motor Company reported a net profit of $2.7 billion in 2009, a significant turnaround from a net loss of $14.8 billion in 2008, driven by aggressive cost-cutting and improved net pricing.
  • 2The company increased its U.S. overall and retail market share for 14 consecutive months as of December 2009, marking its first full-year market share gain since 1995.
  • 3Ford completed significant financing transactions in 2009, including reducing Automotive debt by $10.1 billion, raising $1.6 billion in equity, and settling its UAW retiree health care obligations for $13.6 billion.
  • 4Volvo was classified as "held for sale" in Q1 2009, with terms for its sale to Zhejiang Geely Group Holding Co. Ltd. being finalized, indicating a strategic shift to focus on the global Ford brand.
  • 5The company continued to invest in new product development, emphasizing fuel-efficient vehicles like the Ford Fusion Hybrid and the upcoming Ford Fiesta, and advanced technologies such as EcoBoost engines and electric vehicles.
  • 6Ford Credit experienced a significant improvement in pre-tax results in 2009, primarily due to the non-recurrence of an impairment charge on its operating lease portfolio and lower provisions for credit losses.

Frequently Asked Questions

Ford Motor Company showed a substantial financial recovery in 2009. The company reported a net profit of $2.7 billion, a dramatic improvement from a net loss of $14.8 billion in 2008. This turnaround was largely attributed to aggressive cost-reduction measures across its Automotive sector, improved net pricing on vehicles, and the non-recurrence of significant impairment charges recorded in the prior year.

Ford's strategy, known as "One Ford," focused on four main pillars: aggressively restructuring to operate profitably at lower demand levels; accelerating the development of new products that customers want and value, with a focus on fuel efficiency and technology; financing its plan and improving its balance sheet through debt reduction and equity raising; and working effectively as one global team. Key actions included plant consolidations, supplier base reduction, dealer network restructuring, and a robust product pipeline, including new fuel-efficient models and technologies like EcoBoost and electric vehicles.

Ford reported that Volvo was classified as 'held for sale' in the first quarter of 2009, with the company having finalized the substantive terms for its sale to Zhejiang Geely Group Holding Co. Ltd. Ford also noted the prior divestitures of Jaguar Land Rover and Aston Martin, and a partial sale of its investment in Mazda, as part of its strategy to focus on the global Ford brand.

Ford Credit's financial performance significantly improved in 2009. It reported a pre-tax profit of $1.8 billion, a substantial rebound from a pre-tax loss of $2.6 billion in 2008. This improvement was primarily driven by the non-recurrence of a large impairment charge on its operating lease portfolio, lower depreciation expenses on leased vehicles, higher auction values for returned vehicles, and a lower provision for credit losses.