01—Abstract
Summary
Summary of the 8-K filed September 2, 2026. Cited figures are marked; the original filing is the authoritative source.
The Hershey Company announced that Dave Hulays has been appointed Senior Vice President, Chief Financial Officer, effective September 2, 2026, succeeding Steven E.
Voskuil as principal financial officer. Hulays, who has been with the Company since March 2012 and has served as Senior Vice President, Finance since May 2025, will oversee the global finance organization. Voskuil steps down from the CFO role effective the same day and will remain with the Company as Senior Vice President, Strategic Projects until his retirement in the first quarter of 2027.
Hulays's Offer Letter sets an annual base salary of $725,000,a a target 2026 annual incentive of 85% of base salary until his appointment date and 100% thereafter under the One Hershey Incentive Program, and an LTIP target of $2 million. He will also participate in Executive Benefits Protection Plan 3A, which provides two years of severance after a qualifying termination following a change in control or eighteen months otherwise, and in the DC SERP, with an annual Company contribution equal to 12.5% of base salary and incentive award. The filing states there are no arrangements under which he was selected as an officer and no related-party transactions requiring disclosure under Item 404(a).
A press release dated September 2, 2026 (Exhibit 99.1), quoted CEO Kirk Tanner describing Hulays as a proven, enterprise-minded finance leader and thanking Voskuil for seven years of leadership of the finance organization. The release notes Hulays's roughly 30 years of experience across Hershey and Procter & Gamble.
02—Key points
Key Highlights
- Dave Hulays appointed Senior Vice President, Chief Financial Officer effective September 2, 2026, serving as principal financial officer and overseeing the global finance organization
- Steven E. Voskuil stepped down as CFO effective September 2, 2026 and will serve as Senior Vice President, Strategic Projects until retiring in Q1 2027
- Hulays's base salary set at $725,000 with a 2026 target annual incentive of 85% of base salary until appointment and 100% thereafter
- LTIP target award of $2 million under the Company's Equity and Incentive Compensation Plan
- Hulays to participate in Executive Benefits Protection Plan 3A (two years of severance after a change-in-control termination; eighteen months otherwise) and DC SERP with an annual contribution of 12.5% of base salary and incentive award
- Hulays previously led finance across U.S. CMG, Salty Snacks, International, FP&A, Tax and Treasury as Senior Vice President, Finance
- Press release quotes CEO Kirk Tanner praising Hulays's leadership and thanking Voskuil for seven years leading finance
03—Questions
Frequently Asked Questions
Who is the new Chief Financial Officer of The Hershey Company?
Dave Hulays, age 54, was appointed Senior Vice President, Chief Financial Officer effective September 2, 2026. He has been with the Company since March 2012 and most recently served as Senior Vice President, Finance since May 2025.
What happens to the former CFO, Steven Voskuil?
Voskuil stepped down as CFO effective September 2, 2026 and will remain with the Company as Senior Vice President, Strategic Projects. He will focus on key initiatives and the transition of his responsibilities until retiring in the first quarter of 2027.
What compensation has been agreed for the new CFO?
Under his Offer Letter, Hulays receives an annual base salary of $725,000, a 2026 target annual incentive of 85% of base salary until his appointment date and 100% thereafter, and an LTIP target of $2 million. He also participates in Executive Benefits Protection Plan 3A and the DC SERP, which provides an annual Company contribution equal to 12.5% of his base salary and incentive award.
What severance protections does the new CFO have?
Hulays will participate in Executive Benefits Protection Plan 3A, which generally provides two years of severance benefits upon a termination without cause or for good reason following a change in control, or eighteen months of severance benefits upon such a termination not following a change in control.
Are there any related-party or family relationships involving the new CFO?
The filing states that Hulays has no family relationship with any director or executive officer or nominee, that no arrangement or understanding exists under which he was selected as an officer, and that there are no transactions involving him requiring disclosure under Item 404(a) of Regulation S-K.
04—Continue