8-KOther EventsExhibits & Filings

COCA COLA CO 8-K Report, Corporate Update (Sep 8, 2008)

Filed September 8, 2008For Securities:KO

Summary

The Coca-Cola Company has filed an 8-K report detailing changes to its operating structure, effective July 1, 2008. These adjustments aim to better align geographic responsibilities and will be reflected starting in the third quarter of 2008. The primary changes involve the reconfiguration of the European Union segment and its renaming to the Europe operating segment, incorporating the Adriatic and Balkans business unit. The remaining Eurasia operating segment has been merged with the Africa operating segment to form a new 'Eurasia and Africa' operating segment. These structural changes do not affect the North America, Pacific, Latin America, Bottling Investments, or Corporate segments. The filing includes Exhibit 99.1, which provides unaudited operating segment data reclassified to reflect this new organizational structure. Investors should note these segment realignments as they may impact the comparability of future financial reporting and segment performance analysis.

Key Highlights

  • 1The Coca-Cola Company implemented changes to its operating structure effective July 1, 2008.
  • 2The European Union operating segment was renamed 'Europe' and expanded to include the Adriatic and Balkans business unit.
  • 3A new 'Eurasia and Africa' operating segment was created by combining the previous Eurasia and Africa operating segments.
  • 4These changes are designed to align geographic responsibilities.
  • 5The new structure will be reflected in financial reporting starting with the third quarter of 2008.
  • 6Exhibit 99.1 provides reclassified unaudited operating segment data to reflect the new structure.

Frequently Asked Questions

The primary changes involve renaming the European Union segment to 'Europe' and incorporating the Adriatic and Balkans business unit into it. Additionally, the previous Eurasia and Africa operating segments have been combined into a single 'Eurasia and Africa' operating segment.

The changes were effective as of July 1, 2008, and will be reflected in financial reporting starting with the third quarter of 2008.

The North America, Pacific, Latin America, Bottling Investments, and Corporate operating segments remain unchanged by these structural adjustments.

The unaudited operating segment data, reclassified to reflect the new structure, is provided in Exhibit 99.1 attached to this 8-K filing.