Summary
This 8-K filing from The Coca-Cola Company (KO) on June 7, 2010, details a material definitive agreement with Dr Pepper/Seven Up, Inc. (DPS) that is contingent upon the completion of Coca-Cola's previously announced acquisition of Coca-Cola Enterprises Inc.'s (CCE) North American business. The agreement involves a significant one-time payment of $715 million to DPS, subject to the CCE transaction closing. Key aspects of the DPS agreement include licensing of certain brands, such as Dr Pepper and Canada Dry, to Coca-Cola affiliates for specific U.S. territories. Coca-Cola will also handle the distribution of Canada Dry, C’ Plus, and Schweppes in Canada and will offer Dr Pepper and Diet Dr Pepper through its Coca-Cola Freestyle™ fountain dispensers under a 20-year agreement. This strategic move aims to expand Coca-Cola's beverage portfolio and distribution reach, particularly in fountain channels.
Key Highlights
- 1Coca-Cola Company entered into a material definitive agreement with Dr Pepper/Seven Up, Inc. (DPS).
- 2The agreement is contingent on the successful completion of Coca-Cola's acquisition of CCE's North American business.
- 3Coca-Cola will make a one-time payment of $715 million to DPS upon closing of the CCE transaction.
- 4DPS will license certain brands, including Dr Pepper and Canada Dry, to Coca-Cola affiliates for specified U.S. territories.
- 5Coca-Cola will distribute Canada Dry, C’ Plus, and Schweppes brands in Canada.
- 6Dr Pepper and Diet Dr Pepper will be offered through Coca-Cola's Freestyle™ fountain dispensers under a 20-year agreement.
- 7DPS's investment in the Freestyle program is estimated between $115 million and $135 million.