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MERCADOLIBRE INC Selling & Marketing Expense 2008-2026 | MELI

Annual FY2008–FY2025 · quarterly through Q1 FY2026

Latest annual · FY2025

$3.22B

+46.9%YoY vs FY2024Source: 10-KFY2025

From $40.0M in FY2008 to $3.22B in FY2025: 80.5× in 17 years.

By quarter▲▼ vs a year before
Fiscal yearQ1Q2Q3Q4
FY26$982M+63.9%Not reportedNot reportedNot reported
FY25$599M+25.3%$751M+47.0%$833M+47.2%$1.0B+62.9%
FY24$478M+24.8%$511M+33.4%$566M+28.3%$636M+20.2%
FY23$383M+33.9%$383M+29.4%$441M+32.4%$529M+38.8%
FY22$286M−0.7%$296M+17.9%$333M+18.5%$381M+50.0%
Share22%23%27%28%

Shaded by size: darkest is the largest quarter shown; ringed is the latest reported; a dash marks a quarter with no separate figure. Each quarter sits by its period-end date. Share: its typical part of the fiscal year.

Key Statistics

Trend DirectionGrowing
CAGR

+33.2%

FY2020
$768.0M
FY2025
$3.22B

5 years selected · on the chart

01—History

Selling & Marketing Expense History

Year-over-year comparison from 10-K annual reports

  18. $3.22B
YoY changeLargest recent move+108.2%in FY17Latest +46.9%

02—Ledger

Selling & Marketing Expense, period by period

PeriodValueChangeSource
FY2025$3.22B+46.9%10-K
FY2024$2.19B+26.2%10-K
FY2023$1.74B+34.0%10-K
FY2022$1.30B+20.7%10-K
FY2021$1.07B+39.8%10-K
FY2020$768.0M−7.9%10-K
FY2019$834.0M+72.9%10-K
FY2018$482.4M+48.3%10-K
FY2017$325.4M+108.2%10-K
FY2016$156.3M+21.5%10-K
FY2015$128.6M+15.2%10-K
FY2014$111.6M+23.4%10-K
FY2013$90.5M+25.7%10-K
FY2012$72.0M+10.8%10-K
FY2011$65.0M+32.9%10-K
FY2010$48.9M+14.0%10-K
FY2009$42.9M+7.2%10-K
FY2008$40.0M—10-K

03—Questions

What is selling & marketing expense?

Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.

What is MERCADOLIBRE INC's current selling & marketing expense?

MERCADOLIBRE INC (MELI) annual selling & marketing expense for 2025 was $3.22B, a 46.92% increase from 2024. MERCADOLIBRE INC selling & marketing expense for the quarter ending March 31, 2026 was $982.0M.

What was MERCADOLIBRE INC's selling & marketing expense in 2024?

MERCADOLIBRE INC annual selling & marketing expense for 2024 was $2.19B, a 26.21% increase from 2023.

What was MERCADOLIBRE INC's selling & marketing expense in 2023?

MERCADOLIBRE INC annual selling & marketing expense for 2023 was $1.74B, a 33.95% increase from 2022.

What is MERCADOLIBRE INC's 5-year selling & marketing expense CAGR?

MERCADOLIBRE INC selling & marketing expense grew at a compound annual growth rate (CAGR) of 33.19% from FY2020 to FY2025, going from $768.0M to $3.22B over 5 years.

Company
MERCADOLIBRE INC
Ticker
MELI
Sector
Other
Industry
Services-Business Services, NEC
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