Summary
Monster Beverage Corporation (MNST) demonstrated robust growth in its 2011 fiscal year, with net sales increasing by 30.6% to $1.70 billion, driven primarily by a strong performance in its Monster Energy® brand. The company's Direct Store Delivery (DSD) segment, which comprises the majority of its business, saw significant expansion, reflecting successful market penetration both domestically and internationally. Strategic product introductions and a continued focus on brand awareness through marketing and promotional activities contributed to this growth. While the company faced increased operating expenses, its gross profit margin remained strong, leading to a 35.0% increase in net income to $286.2 million. Monster Beverage Corp. also continued to manage its capital effectively, with substantial cash reserves and ongoing share repurchase programs, positioning it for continued expansion and market leadership in the alternative beverage category.
Financial Highlights
45 data points| Revenue | $1.70B |
| Cost of Revenue | $808.92M |
| Gross Profit | $894.31M |
| Operating Expenses | $437.89M |
| Operating Income | $456.42M |
| Net Income | $286.22M |
| Shares Outstanding (Basic) | 1.06B |
| Shares Outstanding (Diluted) | 1.12B |
Key Highlights
- 1Net sales increased by 30.6% to $1.70 billion in 2011, reaching a record high.
- 2Monster Energy® brand sales were the primary driver of growth, accounting for $1.79 billion in gross sales and contributing significantly to the overall increase.
- 3International gross sales grew by 58.4% to $381.0 million, indicating successful global expansion.
- 4The DSD segment continued to dominate, representing 94.4% of consolidated net sales.
- 5Net income rose by 35.0% to $286.2 million, demonstrating improved profitability.
- 6The company repurchased 5.0 million shares of common stock for $176.4 million under its 2010 Repurchase Plan.
- 7A two-for-one stock split was approved in January 2012 and effected in February 2012.