8-KEarnings & ResultsMaterial AgreementsExhibits & Filings

Monster Beverage Corp 8-K Report, Material Agreement (May 9, 2006)

Filed May 9, 2006For Securities:MNST

Summary

This 8-K filing by Hansen Natural Corporation (later renamed Monster Beverage Corporation) on May 9, 2006, details a significant strategic distribution agreement. Hansen Beverage Company, a subsidiary, entered into agreements with Anheuser-Busch, Inc. (AB) for select AB wholesalers to distribute and sell Hansen's energy drink brands, including Monster Energy®, Lost®, and Rumba™, in designated markets. This partnership aimed to expand the reach and availability of Hansen's energy drink portfolio through AB's established distribution network. Additionally, the filing includes a press release regarding Hansen's first-quarter 2006 financial results. While the press release itself is furnished, detailed financial statements were to be filed separately in the Form 10-Q. The company also announced a conference call for investors to discuss these results, accessible via web broadcast, with an archive available for future reference. This dual announcement highlights both operational expansion and financial performance reporting.

Key Highlights

  • 1Hansen Beverage Company (subsidiary) entered into Distribution Coordination Agreements with Anheuser-Busch, Inc. (AB).
  • 2The agreements allow select AB wholesalers to distribute Hansen's energy drink brands (Monster Energy®, Lost®, Rumba™) in designated markets.
  • 3This partnership aims to leverage AB's extensive distribution network to expand market reach for Hansen's products.
  • 4The filing also reports on Hansen Natural Corporation's first-quarter 2006 financial results.
  • 5A press release detailing Q1 2006 results was issued and furnished as an exhibit.
  • 6A conference call and webcast were scheduled for May 9, 2006, to discuss Q1 financial results, with an archive available.

Frequently Asked Questions

The primary purpose of the agreements is to expand the distribution and sales of Hansen's energy drink brands, including Monster Energy®, Lost®, and Rumba™, by utilizing select Anheuser-Busch wholesalers in designated markets. This partnership aims to leverage AB's established distribution infrastructure to increase the availability and market penetration of Hansen's products.

The brands explicitly mentioned in the agreement are Monster Energy®, Lost® Energy™, and Rumba™ energy juice brand. The agreements also allow for the inclusion of an additional energy drink brand to be designated by the parties and other products as mutually agreed upon.

Hansen Natural Corporation announced its first-quarter 2006 financial results on May 9, 2006. A press release detailing these results was issued and furnished as part of this 8-K filing. More detailed financial statements were expected to be filed in the company's Form 10-Q.

Investors could access the information through a press release filed with the 8-K and by participating in a live audio web broadcast of a conference call held on May 9, 2006. The conference call was also archived for approximately one year on www.hansens.com and www.fulldisclosure.com.