8-KOther EventsExhibits & Filings

Monster Beverage Corp 8-K Report, Corporate Update (Jun 3, 2013)

Filed June 3, 2013For Securities:MNST

Summary

Monster Beverage Corporation (MNST) filed an 8-K on June 3, 2013, to announce a live audio webcast of its annual stockholders' meeting. This webcast, scheduled for June 3, 2013, at 1:00 p.m. Pacific Time, will include a business discussion and Q&A session starting around 1:20 p.m. Pacific Time. Investors and interested parties can access the webcast through the 'Events & Presentations' section of Monster's corporate website, with an archive available for approximately one year. The primary focus for investors from this filing is the planned disclosure of preliminary consolidated gross sales figures for April and May 2013 during the business discussion portion of the meeting. While Monster clarifies that 'gross sales' is an internal performance indicator and not a GAAP-recognized measure, it is used to evaluate sales performance before promotional impacts. Investors should note the company's definition of gross sales and understand it may differ from similar metrics used by other companies and is not a direct substitute for GAAP-reported net sales.

Key Highlights

  • 1Monster Beverage Corp (MNST) announced a live audio webcast of its annual stockholders' meeting on June 3, 2013.
  • 2The webcast will include a business discussion and a question and answer session.
  • 3Preliminary consolidated gross sales for April and May 2013 will be discussed during the meeting.
  • 4The webcast will commence at 1:00 p.m. Pacific Time, with the business discussion starting around 1:20 p.m. Pacific Time.
  • 5The webcast will be available on the 'Events & Presentations' page of Monster's website (www.monsterbevcorp.com).
  • 6An archive of the webcast will be accessible on the website for approximately one year.
  • 7The company provided a disclaimer regarding the non-GAAP nature of 'gross sales' as an internal performance metric.

Frequently Asked Questions

The main purpose of this 8-K filing is to inform investors and the public about Monster Beverage Corporation's annual stockholders' meeting, specifically announcing that a live audio webcast will be provided, and that preliminary sales figures will be discussed.

During the business discussion portion of the webcast, Monster Beverage Corporation plans to share preliminary consolidated gross sales for the months of April and May 2013.

The live webcast will be available on the 'Events & Presentations' section of Monster Beverage Corporation's official website, www.monsterbevcorp.com. An archive of the webcast will also be posted on the website for approximately one year.

No, 'gross sales' as presented by Monster is an internal performance indicator and not a measure recognized under U.S. Generally Accepted Accounting Principles (GAAP). The company uses it to assess performance before promotional activities, but it may not be comparable to similar measures used by other companies and should not be used as a substitute for GAAP net sales.